Expense Categories

Every operating expense has a category. It decides where the expense is grouped in the Expense Report and in your reports. These categories are built in:

Category	Typical expenses
Insurance	Business and liability insurance
Inventory & Stock	Storage and stock costs not tied to a product
Marketing & Advertising	Agencies, photo shoots, influencer fees
Other	Anything that fits nowhere else
Payroll & Staff	Salaries, wages, contractors
Penalties & Fines	Late fees and fines
Professional Services	Bookkeeping, tax advice, legal fees
Purchases	One-off purchases such as equipment
Rent & Facilities	Office, warehouse, storage rent
Shipping & Fulfillment	Flat fulfillment or warehouse fees per month
Subscriptions	Recurring services that are not apps
Supplies	Office and packing supplies bought in bulk
Taxes & Duties	Business taxes that are not order tax
Transaction Fees	Flat monthly fees of a payment provider
Utilities	Electricity, internet, phone

You cannot add your own categories. Use Other and a clear expense name when none fits.

Marketing & Advertising is treated as marketing spend. Its expenses are deducted from Net Profit like all others, and they also count toward the blended marketing figures on the dashboard (for example MER) and appear under Marketing in the Income Statement. Do not enter ad spend of a connected ad account here, it would count twice.

Limits#

Categories are fixed. You cannot add, rename or remove them.

Limits#

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