How to Connect Google Analytics

This guide walks you through connecting Google Analytics (GA4) to Profitario to import visitor, session, and conversion rate data.

Prerequisites#

• A Google Analytics 4 (GA4) property set up for your store.
• Access to the Google account that owns or manages the GA4 property.

OAuth Authorization#

1. In Profitario, go to Settings > Integrations.
2. Find Google Analytics in the Analytics section.
3. Click Connect.
4. You will be redirected to Google's authorization page.
5. Log in and grant Profitario the requested permissions.
6. You will be redirected back to Profitario.

Selecting GA4 Properties#

After authorization, Profitario displays all GA4 properties accessible from your Google account.

1. Select the GA4 property that corresponds to your Shopify store.
2. Click Enable to begin importing analytics data.

What Data Is Imported#

Profitario imports the following metrics from Google Analytics:

• Visitors -- unique users visiting your store
• Sessions -- total browsing sessions
• Conversion rate -- percentage of sessions resulting in a purchase

This data is used in attribution and customer analytics reports within Profitario.

Token Refresh#

Google Analytics tokens are automatically renewed by Profitario. Manual reconnection is rarely needed.

Troubleshooting#

• No properties appear: Verify your Google account has access to the GA4 property in Google Analytics admin.
• Data not showing in reports: Ensure the correct GA4 property is selected (not a Universal Analytics property). GA4 properties have numeric IDs without the "UA-" prefix.
• Visitors or conversion rate is zero: Check that your GA4 property is receiving traffic data. Verify the GA4 tracking snippet is installed on your Shopify store.