Transfer a Shop to Another Account

A shop transfer moves one of your stores, together with all of its history and settings, from your Profitario account to someone else's. This guide explains how a transfer works, who receives which email along the way, and what happens to your data.

How a Transfer Works#

A transfer always involves two accounts:

• Your account (the sender). This is where the shop is today. The transfer is started here.
• The recipient's account. This is the Profitario account of the person taking over the shop. They must already have their own Profitario account.

From start to finish, a transfer follows four steps:

1. You start the transfer in your settings and choose the shop.
2. Profitario emails a 6-digit security code to the owner of your account. You enter this code to confirm the transfer. This proves the account owner agrees, even if a team member started it.
3. Profitario emails an invitation to the recipient. They have 7 days to accept it.
4. When the recipient accepts, the transfer completes: both of you receive a confirmation email and the shop appears in the recipient's account.

Who receives which email:

Before You Start#

You need to be the account owner or an admin. Team members with other roles do not see the Transfers page. See Roles and permissions.

The recipient needs their own Profitario account. You will be asked for the email address the recipient uses for their Profitario account. If they do not have an account yet, ask them to sign up first.

The shop must not have a running subscription. A shop with an active Profitario subscription cannot be transferred. Cancel the subscription first (see How Can I Cancel My Subscription?), then start the transfer.

Only one transfer at a time per shop. If the shop already has a pending transfer, cancel that one before starting a new one.

Start the Transfer#

1. Open Settings in your account and select the Transfers tab. The page lists all of your transfers with their shop, recipient, status, and date.

The screenshot above shows the Shop Transfers page with the New Transfer button in the top right.

2. Click New Transfer. A dialog opens with four steps: Shop, Recipient, Review, and Confirm.

3. Choose the shop you want to transfer. If the shop still has an active subscription or an unfinished transfer, a warning appears here and you cannot continue until it is resolved.

4. Enter the recipient's email address. Use the email they log in to Profitario with. Profitario checks the address when you click Next — if no Profitario account exists for it, you will see an error right away and can correct the address.

5. Review the transfer. This step summarizes exactly what will happen: what moves to the recipient's account and which connections will be disconnected. Read it carefully — nothing has been sent yet.

6. Confirm with the security code. When you continue to the last step, Profitario sends the 6-digit security code to your account owner's inbox (not to the recipient). Enter the code and click Send Invitation.

The recipient now receives the invitation email, and the transfer appears in your list with the status Pending together with the date the invitation expires. You can withdraw it with Cancel at any time before the recipient accepts. Completed transfers show as Transferred.

What the Recipient Does#

The recipient opens the invitation email and clicks the link inside. The link is valid for 7 days; after that the transfer expires and you need to start a new one.

The invitation page shows who is sending the shop, the shop's name and web address, and a note that advertising connections will need to be set up again. The recipient signs in to their Profitario account if they are not already, then clicks Accept Transfer or Decline.

Once the recipient accepts, the transfer completes: both of you receive a confirmation email and the shop appears in the recipient's account.

What Moves to the New Account#

Nothing is deleted during a transfer. Everything either moves with the shop or stays with your account.

Moves with the shop:

• All orders, refunds, and order costs
• Products and product costs
• Customers and inventory
• Shop settings, including shipping cost rules, tax settings, and transaction fee settings
• Expenses and billing records that belong to the shop
• Supplier order history

Stays behind or is disconnected:

• Advertising and analytics connections. Facebook Ads, Google Ads, TikTok Ads, Google Analytics, and similar connections stay with your account. The shop's past ad spend is detached and no longer appears on any dashboard. The recipient connects their own ad accounts to continue importing ad spend.
• Payment and shipping connections. Data already imported from Stripe, PayPal, and shipping providers stays with the shop, but the connection itself is removed. The recipient reconnects their own payment and shipping accounts.
• Account history. Export history, notifications, and audit logs stay with your account.