Income statement structure
Line items flow from Sales through Net Sales, Gross Profit and Contribution Margin to Net Profit. Parent rows expand into product revenue, shipping revenue, tips, discounts, restocked COGS and input VAT deductions.
What you get
Period columns and comparison
Choose day, week, month, quarter or year columns with an optional total column. Compare each cell against the previous period or the same period last year.
Ratios and acquisition metrics
Gross margin, net margin, refund, COGS, fulfillment and marketing percentages are computed per period. Blended CAC, blended ROAS and new versus repeat customer sales sit in the same table.
Expense report
Recurring expenses are expanded into daily amounts by billing cycle and distribution mode. A per-expense pivot table and stacked chart show how each expense lands per period, with the calculation behind every cell.
How it works
- Step 1
Connect Shopify
Install the app and import your order history. Sales, discounts, refunds and taxes come from the order data.
- Step 2
Add costs and expenses
Connect ad accounts, suppliers, shipping providers and payment gateways, and record recurring expenses with their billing cycle.
- Step 3
Read the statement
Order-level costs are attributed to their orders and expenses to their billing dates. The report aggregates both per period and lays them out from revenue down to net profit.
Metrics
Definitions as used in the app. The same formulas apply in every report.
- Net sales
- Sales minus discounts and refunds.
- Gross profit
- Net revenue minus COGS, plus restocked COGS and the input VAT deduction on COGS.
- Net profit
- Gross profit minus total expenses.
- Gross margin %
- Gross profit divided by net sales, times 100.
- Blended ROAS (MER)
- Net revenue divided by total marketing spend.
- Blended CAC
- Marketing costs divided by new customers.
Related
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