Revenue minus product costs, shipping, fees, ad spend, taxes and expenses, counted on the day each order was placed. Updated as orders come in.
How it helps
Shopify reports sales, but sales are not profit. The Profitario Shopify profit dashboard subtracts product costs, shipping, transaction fees, ad spend, taxes and your own expenses, so store owners see what each day actually earned.
Costs come in from Shopify, your ad accounts, payment providers and suppliers, and the rest you add once as rules. It works as a Shopify net profit tracker: net profit and profit margin every day, without a monthly spreadsheet to rebuild.
Every cost type has its own line with its change against the previous period, like an ecommerce profit and loss dashboard you never have to build. When margin drops, you see whether shipping, ad spend or refunds moved, and fix that cost first.
Daily profit tracking counts each order on the day it was placed, with ad spend on the same day. Net profit after ad spend shows a weak week while you can still react.
Features
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Last 30 days
Gross revenue at the top, net profit at the bottom, and every cost in between as its own line. Open any line to see what it is made of.
Daily · vs previous 14 days
Revenue, profit, margin, ROAS, AOV and refunds by day, week or month, with the previous period behind it. Hover a day for the full numbers.
Last 30 days
$35.7k
Total costs
Total costs split into COGS, ads, shipping, fees, taxes and your own categories, each with its change against the previous period.
Daily revenue · last 18 weeks
Revenue and ad spend heatmaps show strong and weak days at a glance, next to a daily table with every cost and the net profit.
Net profit per day by ad spend
Every cost counted
With every cost counted, this store needs a 1.9× ROAS for ad spend to break even. Above that, ads add profit.
In the report: Break-even ROAS and CPA tiles
Example: a home goods store spending $600 a day on ads.
Questions it answers
01 · You ask
Why it matters: Revenue can rise while profit falls. A daily net profit number catches a losing day before it turns into a losing month.
The report shows
Net profit for the day after product costs, shipping, fees, ads and expenses.
You act
If the day closed below zero, open the breakdown and find the cost that pushed it under.
Daily table · last 5 days
02 · You ask
Why it matters: Margin rarely disappears at once. A cost that grows a few percent faster than revenue each month adds up to a large share of profit over a year.
The report shows
Every cost with its change against last month, next to revenue growth.
You act
Work on the cost that grew faster than revenue first. Here: compare carriers before touching the ad budget.
September vs August · revenue +4%
Was $4,100
Was $10,360
Was $1,890
Was $18,240
03 · You ask
Why it matters: If the average order sits close to break-even, any discount or shipping increase turns it into a loss. Knowing the gap tells you how much room you have.
The report shows
Costs per order split by type, and the order value where you break even.
You act
If your average order sits close to break-even, raise the order value with bundles or a free-shipping threshold.
September · 1,284 orders
Meta + Google-$13.90
Labels-$7.20
Gateway-$2.4004 · You ask
Why it matters: Refunds take back revenue that already looked like profit. A rising refund rate is often the first sign of a product or fulfillment problem.
The report shows
Refund rate next to the previous period, with restocked product costs counted back.
You act
If refunds rise, check which products are behind the increase in the Products report.
Weekly · vs the previous 8 weeks
Common questions
Help center
Profitario can already see your store's revenue and orders the moment you connect it. To turn that into your real net profit, it needs two more things from…
Read articleCosts and expensesType what you pay for one unit of a product, and Profitario deducts it from every order that contains the product.
Read articleSettingsProfit rules decide, per payment status of an order, whether its revenue counts and which of its costs are deducted. Most stores keep the defaults.
Read articleCosts and expensesOperating expenses are the costs of running your business that do not belong to a single order: rent, salaries, bookkeeping, insurance, a one-off photo shoot.
Read articleCosts and expensesOperating expenses lower your Net Profit. This guide shows the row or report that holds them on each page.
Read articleNo credit card required. Free plan available forever.
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