How to enable enhanced ecommerce tracking in google analytics for shopify


  1. In a web browser, open Google Analytics.
  2. Choose the Google account you want to sign in with, or click Add account to sign in with a new Google account.
  3. Click Sign up.
  4. Choose Website and fill in the required information. Use your primary domain for the Website URL.
  5. Click Get Tracking ID.
  6. Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the terms of service.
  7. On the next page, you'll see a lot of information and options. The only thing you need is the Global Site Tag. Copy the global site tag to your clipboard by highlighting it and pressing ctrl+C on PC or command+C on Mac.
  8. In a new browser tab, open your Shopify admin.
  9. Go to Online store > Preferences.
  10. In the Google Analytics section, paste your global site tag in the Google Analytics account field:
  11. Make sure to click on 'Use Enhanced Ecommerce'
Google Analytics enabled

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