Understand Your Dashboard
Updated October 8, 2026
The dashboard shows how much your shop earned in the selected period and where the money went. Start here to find your way around it, then open the guides for the details of every number.
- Where
- In the sidebar, open Dashboard
- Who
- Everyone with access to the shop
- Updates
- New orders, refunds and ad spend appear within minutes. Setting changes apply right away
Guides for this page#
What is on the dashboard#
From top to bottom. Hover a section to move it, hide it or add a new one.
| Section | What it shows |
|---|---|
| Top KPIs | Net Profit, Gross Revenue, Orders and Total Costs, with the change against the previous period. Pin up to four more above them |
| Main chart | Revenue, profit and every cost line per day |
| Profit Breakdown | The path from total sales to net profit, one row per deduction |
| Overview cards | Orders, cumulative revenue, visitors, order states, expense distribution and disputes |
| Ad Spend | Spend per platform and account, with attributed revenue and ROAS per account |
| KPI groups | Eight groups such as Marketing Performance and Unit Economics. Change their KPIs with Edit Section > Edit KPIs |
| Cost Breakdown | Your costs as a chart, with a drill-down into expense categories |
| Daily Breakdown | The main numbers per day, as a table |
Hover the i on any KPI to see its formula filled in with your numbers.
Which day a number counts on#
Every number uses your shop's timezone, shown at the bottom of the dashboard. An order placed at 23:30 in Berlin counts on that day, even though it is already the next day in UTC.
| Number | Counts on | You can switch to |
|---|---|---|
| Orders | The day the order was placed | |
| Refunds | The day of the refund | The order date |
| Cancelled orders | The day of the cancellation | The order date |
| Disputes | The day the dispute was opened | The order date |
| Ad spend | The day the platform reports it, converted at that day's rate | |
| Expenses | The billing day, or spread across the days |
The change against the previous period compares with the period of the same length right before the selected one.
Limits#
- The Cost Breakdown chart includes order tax and leaves out expense rules, so its total differs from Total Costs.
- The Daily Breakdown table does not spread ad spend tax across days, so its Net Profit column can add up to a slightly different total than the Net Profit KPI.
Common questions
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