Choose Which Orders Count Toward Profit (Profit Rules)

Profit rules decide, per payment status of an order, whether its revenue counts and which of its costs are deducted. Most stores keep the defaults. Change them if you ship before you are paid, for example with cash on delivery, or if unpaid orders should not count at all.

Where

In the sidebar: Store settings > Profit Rules

Who

Every store should check the rules once. Stores with unpaid, authorized or cash on delivery orders most of all

Updates

After Save, your reports use the new rules the next time they load, for all past periods. Nothing is recalculated

Guides for this page#

What Is on the Profit Rules Page#

In the sidebar, open Store settings, then Profit Rules. The page shows one table, Profit Calculation Rules: one row per order status, one column per kind of cost.

There is no checkbox for revenue. Revenue counts whenever the row is enabled.

The defaults, as shown in the screenshot:

Limits#

• The five statuses are fixed. You cannot add a status or split one, for example by payment method or by fulfillment.
• The rules do not change ad spend, app costs or operating expenses.
• The rules are set per store.

Common questions