Every order credited to a channel, platform and campaign, with spend, profit, POAS and new-customer ROAS next to what the ad platform reports.
How it helps
Each ad platform counts its own conversions, and together they often claim more orders than the store received. This Shopify marketing attribution report credits every order once, from your own tracking, and carries it through to profit per campaign.
Orders are credited from UTM tracking on your Shopify store, click IDs and the Profitario Pixel, then matched to synced campaigns. Each order counts once, so channel totals add up to your revenue and campaigns can be compared fairly.
POAS divides the contribution margin of credited orders by ad spend, after product, shipping and fee costs. A campaign with a good ROAS on low-margin products shows up as the loss it is.
Orders with broken UTMs, paid clicks with no campaign match and orders without a click stay visible as their own rows, each with the most common values and a fix. Better tracking moves more orders into campaigns over time.
Features
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Order #13172 · visits before it
6 days before
2 days before
40 min beforeProspecting · Video 3
Meta Ads · 6 days before
Credited
$349.00
Paid ads, email, organic, direct and referral in one table, with paid ads opened up by platform and campaign. Every order lands in one row, so the total matches your revenue.
Credited revenue · last 30 days
$2,730 spend
$1,490 spend
$1,740 spend
$1,400 spend
Revenue, ROAS, orders and CPA from your own store sit beside what Meta, Google or TikTok report, with the difference for each campaign.
Meta · credited revenue vs spend
Contribution margin after product, shipping and fee costs, profit after ad spend and POAS for every campaign, plus ROAS and CPA for new customers only.
Your store, last few seconds
Switch between first click, last click and linear, set a 1, 7, 14 or 28-day or lifetime click window, and compare models side by side to find openers and closers.
100 recent orders
Each square is one order
Spend this month · matched orders
With full click URLs from your own pixel, 78 of 100 orders match an ad instead of 52.
In the report: Profitario Pixel
Example: 100 orders and four campaigns spending $7,170 this month.
Questions it answers
01 · You ask
Why it matters: ROAS can look healthy while low margins and shipping eat the return. POAS shows which campaigns add profit, which is what the budget should follow.
The report shows
Profit and POAS per campaign: credited margin after product, shipping and fee costs, minus ad spend.
You act
Cut or fix campaigns below 1.00x POAS before raising budgets on the ones above it.
Last 30 days · POAS 1.00× is break-even
$1,490 spend
$2,730 spend
$1,740 spend
$1,400 spend
02 · You ask
Why it matters: Platforms count view-through and modeled conversions and credit the same order to several ads. Your own Shopify ROAS tracking keeps the budget from following claims that never reached the store.
The report shows
Revenue and ROAS from your store next to the platform figures, with the difference per campaign.
You act
Where the platform claims far more than your store credits, judge the campaign on your numbers before scaling it.
Meta campaigns · last 30 days
Retargeting · 30dCatalog SalesProspecting · Broad03 · You ask
Why it matters: Retargeting often collects credit for customers who would have bought anyway. New-customer ROAS and CPA show which campaigns grow the customer base.
The report shows
New-customer orders, revenue, ROAS and CPA per campaign.
You act
Fund prospecting on new-customer CPA and keep retargeting budgets in check when they mostly reach existing buyers.
Last 30 days · first orders only
Prospecting · BroadShopping · AllRetargeting · 30dBrand Search04 · You ask
Why it matters: Last click undervalues the campaigns that start journeys. Comparing models shows which campaigns open journeys and which close them, so neither gets cut by mistake.
The report shows
The same campaigns under first click, last click and linear, tagged as opener, closer or balanced.
You act
Keep openers funded even when last click shows little, and judge closers on last click.
Credited revenue · last 30 days
Prospecting · BroadRetargeting · 30dBrand SearchCommon questions
Help center
Copy-ready URL parameters for Meta, Google, TikTok, Pinterest, Snapchat, Microsoft and email, where to paste them, and how to check they work.
Read articleAttributionThe pixel is turned on per store, on the Attribution page. A store needs one Shopify permission first, which you approve in your Shopify admin.
Read articleAttributionThe Profitario pixel records the visits to your storefront and connects each order to the ad clicks that came before it.
Read articleAttributionThe pixel records the visits to your storefront, with the complete link of every visit. That gives Profitario more and better data to decide which campaign…
Read articleIntegrationsConnect Facebook Ads (Meta Ads) so the daily spend of your ad accounts is deducted in your profit.
Read articleNo credit card required. Free plan available forever.
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