Profit Opportunities in Benchmarks

The bar near the top of Benchmarks shows your profit of the last 30 days and how much each month you would add by reaching the typical store in your peer group. Below the bar, one column per lever shows the amount and your value against the median, plus the metric you are strongest on.

Where

Sidebar > Benchmarks, below the page title

Updates

Daily

Hover over or tab to a part of the bar or a column to see what it means in one sentence. The tooltip for a lever or the strength also shows where you sit between Behind peers and Ahead.

The Levers#

A lever appears only when you are behind the median. When you are at or ahead of the median on both, the bar is hidden and only your strength is shown. When you are not ahead of 70% of peers on any metric either, the whole section is hidden.

Refunds. The refund rate above the median, applied to your gross sales. The result is the refunded value you would keep each month.

Ad efficiency. The ad spend you would save if your ads reached the median blended ROAS (net sales divided by ad spend) for the same sales.

Both levers use the last 90 days and are divided by three to get a month. The bar's base uses the last 30 days, so the bar shows a month of profit next to a month of each lever.

Strength. The metric with your best rank among order value, margin, profit per order, ROAS, ad spend share, refund rate, returning customers and dispute rate. Orders per day is never used, because it is only compared on a relative scale.

What the Amounts Mean#

The amounts show the size of a gap, not a promise. Reaching the median refund rate keeps the refunded value, but fewer refunds can also come from a different product mix or stricter return rules. Lower ad spend at the same sales assumes your ads could convert like the typical store's. Treat the larger lever as the place to look first.

Common questions