Can other stores see my numbers?

No. Every chart shows ranges and percentiles of a group of stores, never a single store. Your numbers are part of the ranges other stores see in the same way.

Why does the page say "Not enough data yet"?

Your store has too few orders in the last 90 days to be compared, or your peer group does not have enough stores with a value for that card to give a statistically meaningful result. Benchmarks fill in as orders come in.

Why does the page say it is building or updating my history?

On the first visit, Profitario builds up to 400 days of history from your past orders, which takes a few minutes. After an order import, a new ad account or a change to your cost or profit rules, the history is rebuilt; the report shows the older numbers until it is done and then refreshes on its own.

Are my numbers the same as on my dashboard?

They use the same profit rules, order statuses and refund dating as your dashboard. The window is the last 90 days up to yesterday, values go through US dollars, and ad spend tax is not part of the benchmark profit, so compare the same dates and expect small differences.

How often does Benchmarks update?

Once a day, early in the morning in your store's timezone. Today vs a typical day updates every time you open the page.

Benchmarks - Profitario

Benchmarks compares your store with similar stores: where you rank on nine metrics, whether a slow week is yours or the whole market's, and how much profit you would add each month by reaching the typical store on refunds and ad efficiency.

Where: Sidebar > Benchmarks
Who: Every role can view it; anyone but viewers can change the category
Time: 1 minute for the first setup
Updates: Daily, for your store and every store you are compared with

Guides for this page#

Start hereSetupPick your store category and confirm your calendar on the first visit.

Your comparison

Peer groupWhich stores you are compared with and what Limited data means.Metrics and ranksThe nine metrics, how ranks, trends and peer ranges are calculated.Profit opportunitiesThe profit bar at the top and how each amount is calculated.

Charts

Order trendsOrder volume over the year, today against a typical day, weekday against weekend.CalendarRetail days and holidays on the charts, per country and region.Ad efficiencyBlended ROAS over time and ROAS per ad platform.

What Is on the Page#

Further down follow Where you stand (your rank on every metric), Today vs a typical day, Weekday vs weekend, Distributions, Blended ROAS over time and ROAS by ad platform. A short note at the bottom sums up how peers, profit rules, privacy and currency work.

Every card has a help icon next to its title that opens the article for that card. Click an entry in a chart legend to hide or show that line or band.

Options#

Option	Where	What it changes
Store category	Peer group sentence	Which stores you are compared with. Saved for the store and used from the next load.
My AOV class / All classes / All stores	Peer group sentence	Compare with stores of your order value, with every store of your category, or with every store. Not saved.
Calendar	Button at the top right	Which retail days and public holidays are marked on the charts.
Last 12 months / Last 90 days	Order volume trend	Range of the order volume trend.
Show public holidays	Order volume trend, ad chart	Adds public holidays to the retail days on that chart.
Pacing / Hourly shape	Today vs a typical day	Today's orders so far, or how your orders spread over the day.
Blended ROAS / Ad spend share / Ad cost per order	Ad efficiency chart	The metric on the chart.

Limits#

Every comparison uses the last 90 days up to yesterday. Today's orders only appear in Today vs a typical day.
A store needs at least 30 orders in the last 90 days to be part of a peer group. Only stores that have Profitario installed are used.
Other stores' order counts are never shown. Orders per day is compared on a relative scale only.
Peer values are converted to US dollars with daily rates and shown in your currency at the latest rate, so small differences against your dashboard are normal.

Benchmarks

Guides for this page#

What Is on the Page#

Options#

Limits#

Common questions

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