Why is a metric missing or showing No data?

A metric is left out when too few stores in your group have a value for it to give a statistically meaningful result, for example ROAS in a group where few stores advertise. No data in the You column means your own store has no value, for example no ad spend in the last 90 days.

Why does my value differ from my dashboard?

The window is the last 90 days up to yesterday, values are converted through US dollars with daily rates, and ad spend tax is not part of the benchmark profit.

Why did my rank change when my value did not?

Your peer group changes every day: stores cross the order value limits, reach or drop below 30 orders, or join Profitario.

Benchmark Metrics and Ranks

Benchmarks ranks your store on nine metrics against your peer group. This article lists the metrics and explains how to read a rank, the trend, the peer ranges and the curves under Distributions.

Where: Sidebar > Benchmarks, Where you stand and Distributions
Updates: Daily, last 90 days up to yesterday

Where You Stand#

The Metrics#

Metric	Calculation	Better
Orders per day	Orders in the last 90 days divided by 90	Higher
Average order value	Gross sales divided by orders	Higher
Order margin	Net profit as a share of net sales	Higher
Profit per order	Net profit divided by orders	Higher
Blended ROAS	Net sales divided by total ad spend	Higher
Ad spend share	Ad spend as a share of net sales	Lower
Refund rate	Refunded value as a share of gross sales	Lower
Returning customers	Share of orders from returning customers	Higher
Dispute rate	Share of orders with a chargeback or dispute	Lower

Every store is measured with its own profit rules, order statuses and refund dating, the same way as its dashboard. Net profit here is before ad spend tax. Blended ROAS and ad spend share only compare stores with ad spend in the last 90 days.

How to Read a Rank#

The rank is a percentile: the share of stores in your group you are ahead of. Stores with exactly your value count half. It is turned around for metrics where lower is better, so a rank further right is always better.

Example. Your refund rate is 3.1%. In your group, 72% of stores have a higher refund rate. Your rank is 72 and the row shows Top 28% of peers. A rank between 45 and 55 shows as Around the peer median.

Rank	Label	Color
Above 55	Top N% of peers	Green
45 to 55	Around the peer median	Neutral
Below 45	Bottom N% of peers	Amber

Trend. Your rank now minus your rank for the 90 days that ended 30 days earlier, compared with the same stores. +6 pts means you passed 6% of your peers in a month. A dash means there is no earlier value to compare with.

≈ in front of a rank. Your peer group was widened or is small (see Who Is My Store Compared With?). The rank is an estimate.

Orders per Day#

Shown on a relative scale, because other stores' order counts are private. The median column shows Not shared, and the row says, for example, "Top 36% of peers". The order volume trend shows the same rank as Your size with the sentence "More orders per day than 64% of similar stores".

Distributions#

Each curve shows how the stores of your group spread over one metric in the last 90 days. The shaded part is the middle 50% of stores, the marker is you, and the line under each curve gives the middle 50% as numbers, for example "Middle 50%: 2.1% to 5.4%". The badge on the right repeats your rank.

A narrow curve means most stores are close together, so a small difference already moves your rank a lot. A wide curve means the same rank covers a larger gap in value.

Orders per day has no curve. It shows a strip from Fewer to More with your position, for the same privacy reason as above. Metrics where a lower value is better say Lower is better, and when your peer group has limited data, each metric starts with Indicative and the shaded part has a dashed outline.