Who Is My Store Compared With?

Benchmarks compares your store with a peer group: stores in the same category with a similar average order value. This article explains how the group is built, what Limited data means and what other stores can see.

Where

Sidebar > Benchmarks, the sentence at the top of the page

Who

Anyone with access to the store except viewers can change the category

Updates

Daily, from the last 90 days of every store

The sentence at the top of Benchmarks names your group, for example "Compared with Fashion & Apparel stores in AOV class B ($55–110) · Reliable". The underlined parts are menus.

How the Peer Group Is Built#

Category. The category you confirmed when you set up Benchmarks (see Set Up Benchmarks). Stores that have not confirmed one yet count with the category Profitario suggested from their best-selling products.

Order value class. Every category is split into three classes, A to C, by average order value (AOV: gross sales divided by orders, last 90 days, in US dollars). Each class holds about a third of the stores of the category, and the limits are rounded to readable numbers. A jewelry category can end up with limits such as $190 and $320, a fashion category with $55 and $110. Your class follows your own AOV and is updated daily.

When a category has too few stores to split into reliable classes, it uses fixed limits instead: Under $50, $50–100 and $100+.

Which stores count. Every store with Profitario installed and at least 30 orders in the last 90 days, except your own. Stores are measured with their own profit rules, the same way as their own dashboard.

Which Scope Is Used#

When you open the page, Benchmarks starts with My AOV class. When your class alone is not reliable and your category has more stores in the other classes, it switches to All classes and the sentence says so. It never leaves your category on its own. Once you pick a scope yourself, that scope is kept until you leave the page.

Limited Data#

A peer group needs enough stores for statistically meaningful results. When My AOV class does not have enough, Profitario widens the group step by step and stops at the first step that does:

1. Your class and the classes next to it, same category.
2. Your class in all categories.
3. Your class and the classes next to it in all categories.
4. All stores.

The sentence then shows which classes were included ("widened to classes B, C") or "all categories". A group that was widened or is still small is marked Limited data, and a note above the report explains it. In My AOV class, the note has a Compare with all classes button.

While the data is limited, ranks are marked ≈ and Distributions says Indicative. Your ranks can shift as more stores join, so read them as a direction, not an exact position.

Privacy#

No store is ever shown on its own. You see ranges and percentiles of a group, never a value of a single store, and never how many stores are in the group. Order counts are not shared at all: orders per day shows only whether you have more or fewer orders than similar stores.

Hide your store from Benchmarks. If you don't want your store's numbers in any peer group, open Store settings, then General, and turn on Hide this store from Benchmarks. The store is left out of every peer group and its benchmark history is deleted. Since Benchmarks works by sharing, a hidden store can't open the Benchmarks report either. Turn the switch off to show the store again; its history is rebuilt from your orders within a few minutes of your next visit.

Common questions