Find Products Without a Cost (Cost Coverage)
Updated October 8, 2026
Cost coverage tells you how much of your business already has a product cost. An order without a product cost shows too much profit, so the goal is to cover the products that actually sell, not every product in your catalog.
- Where
- In the sidebar, open Product Costs and use the second filter (All Statuses).
- Who
- Every store, after the first costs are in and whenever the dashboard shows Low Cost Coverage.
- Time
- A few minutes to find the gaps. Entering the costs depends on how many products sell.
What the Coverage and Sold Columns Show#
Because a cost also applies to past orders, a variant that already has a cost can still show sales without a cost when those orders came before the cost started.
A cost of 0.00 is a real cost and counts as covered. Use it for items that cost you nothing, such as a free digital product. An empty field means "no cost yet".
Find the Products That Matter#
Open the second filter (All Statuses) and pick a view:
| Filter | Shows |
|---|---|
| Has Cost | Products where at least one variant has a cost. |
| Missing Cost | Products where no variant has a cost. |
| With Sales | Only products that sold in the sales period. |
| With Sales, No Cost | Products sold in the sales period while a cost was missing, the most units without a cost first. Start here. |
Opened from the filter, the two sales views use the sales period (Sales: last 90 days), the same as the Sold column. On the dashboard, Manage Costs in the Low Cost Coverage notice opens the same list for the dates you are looking at.
A margin rule gives every product without a cost an estimate in one step: see Estimate Product Costs with a Margin Rule. Replace the estimates of your best sellers with real costs later.
How Coverage Relates to Your Sales#
Coverage appears in three places, each counted differently, so the numbers can differ.
| Where | What it measures |
|---|---|
| Product Costs, column Coverage | Variants that sold without a cost in the chosen sales period (30 days, 90 days or 12 months). |
| Dashboard, Low Cost Coverage | The share of orders in the selected period that have cost data. The notice appears below 90%. |
| Setup guide, Revenue with a cost | The share of your order revenue of the last 30 days that comes from orders with a product cost. |
Revenue is the most useful measure, because a product that sells a lot weighs more than one that rarely sells.
Example. Your orders of the last 30 days add up to $12,000.00, and orders worth $7,440.00 have a product cost:
| Step | Revenue coverage |
|---|---|
| Today | $7,440.00 ÷ $12,000.00 = 62% |
| You add the cost of a product with $1,680.00 in orders | ($7,440.00 + $1,680.00) ÷ $12,000.00 = 76% |
| You add one more product with $480.00 in orders | ($9,120.00 + $480.00) ÷ $12,000.00 = 80% |
The Setup guide treats 80% as enough to start, because the remaining products usually sell rarely.
Limits#
- The Setup guide measures revenue coverage for the last 30 days and for the store you connected first.
- In the Setup guide an order counts as covered as soon as its product cost is above zero, even if one of its items has no cost.
- The dashboard notice counts orders, the Setup guide counts revenue. The two numbers are not comparable.
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