See where every ad dollar goes

Questions it answers

From a question to the next step

1. 01 · You ask

   Which campaigns deserve more budget?

   Why it matters: Without a shared basis, budget goes to the platform that reports the most conversions, not to the campaign that brings the most orders.

   The report shows

   Campaigns ranked by ROAS from orders matched in your store.

   You act

   Move budget from campaigns under your break-even ROAS to the ones above it, and watch CPA as you raise.

   Campaigns

   Last 30 days · break-even ROAS 1.9×

   CampaignSpendROASCPA

   • Shopping · All
     $2,210
     2.9×
     $24.60
   • Lookalike 2%
     $1,740
     2.6×
     $27.40
   • Retargeting DE
     $1,480
     4.1×
     $18.20
   • Broad US
     $1,400
     0.8×
     $82.30
   • Prospecting · Broad
     $887
     1.1×
     $58.10

   5 campaigns

   $7,717

   2.3×

   $31.40

2. 02 · You ask

   Which campaigns spend without bringing orders?

   Why it matters: A campaign that spends without matched orders costs money every day it runs. Spotting it after a week instead of after a month is a direct saving.

   The report shows

   Spend next to credited orders per campaign.

   You act

   Pause or rebuild campaigns that spend without matched orders, or check their tracking first.

   Spend vs orders

   Last 30 days · orders matched in your store

   • 

     Video AwarenessNo orders

     0 orders in 9 days

     $1,240
   • 

     Catalog Sales$27.70 CPA

     31 orders

     $860
   • 

     Rooms · Pinterest$305 CPA

     2 orders

     $610
   • 

     Brand Search$9.30 CPA

     44 orders

     $410

3. 03 · You ask

   What happened when I raised budgets?

   Why it matters: Scaling budgets usually raises CPA. If you do not watch it, a campaign can slide below break-even while revenue still looks fine.

   The report shows

   CPM, CPC and CPA with their change against the previous period.

   You act

   If CPA climbs faster than budget, the audience is saturating. Test new creatives before raising further.

   Daily budget40%

   $0

   CPM9%

   $0.00

   CPC14%

   $0.00

   CPA28%

   $0.00

4. 04 · You ask

   Which campaigns start journeys, and which close them?

   Why it matters: Some campaigns start journeys that other campaigns close. Judging everything on last touch alone can switch off the campaigns that feed the rest.

   The report shows

   Revenue per campaign under first touch and under last touch.

   You act

   Keep the campaigns that start journeys funded, even when last touch credits them little.

   Who opened, who closed

   Order #13180 · credit by model

   First touchLast touch

   1. 

      Prospecting · Broad

      Meta Ads · 9 days before

      Credited · $14.10
   2. 

      Retargeting · 30d

      Meta Ads · 3 days before

   3. 

      Brand Search

      Google Ads · 1 hour before

   4. Order #13180

      2 items · paid Oct 4

      $412.00