Orders

Profit on every single order

Every order with its revenue, product costs, shipping, fees, taxes and ad spend share, so you see which orders made money and why.

Sample data
Profit on every single order

How it helps

Shopify order profit, so losing orders cannot hide in the totals

A good month can hide orders losing money on every sale. Shopify order profit in Profitario puts net profit and margin on every order, with each cost explained.

  1. 01

    Find the orders that lose money

    Every row shows net profit and margin, and the totals follow your filters and selection. Sort by margin to see the true profit of every order, the unprofitable ones first, and the pattern they share.

  2. 02

    Every cost traced to its source

    Open an order for a cost per order breakdown: COGS per order, shipping, fees, tax and ad spend, and where each came from (Shopify, a supplier, a cost rule or your own override). A wrong cost is fixed on the order or at its source.

  3. 03

    Profit by channel, gateway and campaign

    Filter by sales channel, payment gateway, status or fulfillment to compare profit by sales channel. The visits before each order show which campaign brought it and the share of ad spend it carries.

Features

What the report shows

Loading 0%

Calculating order profit0%
Orders

Last 7 days

OrderStatusRevenueProfit
  • #13173
    Paid
    $432.00
    $191.40
  • #13172
    Paid
    $349.00
    $178.88
  • #13166
    Refunded
    $119.00
    -$14.20
  • #13165
    Paid
    $498.00
    $77.45
  • #13158
    Partial
    $64.00
    -$6.85
5 orders
$1,462.00
$426.68

Profit per order

Net profit and margin on every row, with a totals row for the range. Select orders and the totals follow your selection.

Resolving cost sources0%
Order #13172

Oct 2 · Online Store

Paid
  • Standing Desk Pro× 1$349.00
  • Product costSupplier-$142.00
  • ShippingRule-$18.40
  • Transaction feeGateway-$10.42
  • Ad spendMeta-$22.30
  • Net profit45% margin$155.88

Every cost explained

Open an order to see each cost and where it came from: Shopify, a supplier, a cost rule or your own override.

Applying filters0%
Filter orders

Applies to the list, totals and exports

Sales channels

  • Online Store1,040
  • TikTok Shop244
  • Point of Sale86

Payment gateways

  • Shopify Payments980
  • PayPal390
1,284 orders$18,42032.1%
Apply

Filter and export

Filter by status, fulfillment, sales channel or payment gateway, search by order or product, and export the list.

Tracing the journey0%
Customer journey

Order #13172 · Standing Desk Pro

First touchLast touch
  1. Prospecting · Broad

    Meta Ads · 6 days before

    Credited · $14.10
  2. Brand Search

    Google Ads · 2 days before

  3. Winback flow

    Email · 40 min before

  4. Order #13172

    1 item · paid Oct 2

    $349.00

Where the order came from

The visits before each order with source, campaign and ad, and the share of ad spend it carries, first or last touch.

Running the example store0%

Every order by value and margin

56 recent orders

60%
30%
0%
-40%
7 of 56 lose money, all under $40
Small-order fee: 0 below zero
Margin on the mix: 36.8%
$0$50$100$150$200
  1. 01 · FindFind the orders that lose money7 of 56
  2. 02 · FixFix the cause, not the average7 → 0
  3. 03 · GrowGrow the mix that keeps its margin34.2% → 36.8%

Sorted by margin, the losing orders share one trait: all are under $40, where shipping takes most of the margin.

In the report: Profit and margin on every order

Fix the losing orders, then grow the rest

Example: 56 recent orders, each dot is one order.

Questions it answers

From a question to the next step

  1. 01 · You ask

    Which orders lost money last week?

    Why it matters: Small orders with free shipping or heavy discounts can lose money on every sale. Finding them early stops a pricing or shipping rule from quietly eating margin.

    The report shows

    Every order with net profit and margin, sortable from the lowest.

    You act

    Sort by margin, open the worst order and fix the cost behind it: a shipping rule, a missing product cost or a discount that went too far.

    Orders by profit

    Last week · lowest profit first

    • #13166-12%

      Mouse Pad · refunded

      -$14.20
    • #13158-11%

      Desk Mat · free shipping

      -$6.85
    • #13161-3%

      Desk Lamp · VIP40 code

      -$3.10
    • #1316221%

      Monitor Arm · paid

      $16.38
  2. 02 · You ask

    Why is this order's margin so low?

    Why it matters: A single low margin is often a missing or wrong cost. Seeing each cost and its source tells you whether the order or the data needs fixing.

    The report shows

    Each cost on the order with its source, next to what the customer paid.

    You act

    If the shipping label cost more than the customer paid, adjust the shipping rule or the free-shipping threshold for that zone.

    Order #13169

    Oct 3 · Online Store · shipped to Zurich

    $4.2031 pts
    $0
    $50
    $100
    $150
    $200
    $250
    $199.90$4.20
    PaidProductShippingFeesAdsProfit
  3. 03 · You ask

    Does every sales channel pay the same?

    Why it matters: Channels and payment gateways carry different fees. Without the comparison, the channel that looks busiest may be the one that pays least.

    The report shows

    Filter by channel and compare the margin in the totals row.

    You act

    If one sales channel keeps a lower margin, check its fees and discounts before putting more volume through it.

    Orders

    Last 30 days · margin in the totals row

    ChannelAll
    OrderChannelRevenueMargin
    • #13174
      Online Store
      $212.00
      56%
    • #13173
      TikTok Shop
      $89.00
      29%
    • #13172
      Online Store
      $349.00
      51%
    • #13170
      TikTok Shop
      $64.00
      33%
    • #13168
      Online Store
      $118.00
      55%
    • #13167
      TikTok Shop
      $142.00
      32%
    1,370
    $124,800
    50.1%
  4. 04 · You ask

    Which campaign brought this order?

    Why it matters: Ad spend only makes sense next to the orders it produced. Knowing which campaign brought an order shows what that order really cost to win.

    The report shows

    The visits before the order and the campaign it is credited to.

    You act

    Credit the order to the campaign that brought it, not to the last ad the platform reports.

    Touchpoints

    Order #13172 · visits before it

    6 days before
    2 days before
    40 min before
    Order

    Prospecting · Broad

    Meta Ads · 6 days before

    Credited

    $349.00

Common questions

Questions about the Orders report

Shopify shows order totals but not the profit after shipping, fees and ad spend. Profitario adds net profit and margin to every order in the Orders report, with a breakdown of each cost.

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