Repurchase rates, time between orders, product journeys and purchase funnels, for new and returning customers.
How it helps
Most of the profit in a store comes from the second and third order. Customer Behaviour shows your Shopify repeat purchase rate per cohort, when customers come back, what they buy next and where they stop.
Time between orders shows how many days usually pass before the second and third purchase. Reminders and win-back emails can then go out just before customers would reorder, instead of on a fixed schedule.
The product journey analysis shows the products bought after each first product, with customer counts. Those pairs make better cross-sell recommendations for thank-you pages and follow-up emails than guesses.
Repurchase rate per cohort shows whether retention improves, and purchase funnels built from your Shopify products, tags or codes show at which step most customers stop. Effort goes to that step instead of to the whole range.
Features
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Second order after the starter set
Starter set
1,200 customers
What customers buy second and third after each first product, as a flow from order to order.
Customers who buy again within
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Last year
Share of customers who buy again within 30, 90, 180 or 365 days, per monthly cohort.
Share of second orders
Days between the first, second and third order, so you know when customers usually come back.
Starter set customers since January
Build 2 to 6 step purchase sequences from products, tags or codes and see where customers drop off.
Days to the second order
Share of second orders per 5 days
Most second orders land between day 15 and day 30. The win-back email goes out on day 7, long before.
In the report: Days between orders
Example: a coffee store whose win-back email goes out on day 7.
Questions it answers
01 · You ask
Why it matters: A reminder that arrives a week after the usual reorder day reaches customers who already bought elsewhere. Timing the message to the real gap between orders raises repeat orders without a bigger discount.
The report shows
How many days pass between the first and second order.
You act
Send the reorder reminder just before the peak, not a week after the first order.
Second orders by days since the first
02 · You ask
Why it matters: Offering the product most customers buy next turns a guess into a tested pair. It lifts the second order rate and average order value with no extra ad spend.
The report shows
The products bought next, with customer counts.
You act
Offer the most common second product as a cross-sell on the first order's thank-you page and follow-up email.
1,200 starter set customers
504 customers
216 customers
108 customers
72 customers
03 · You ask
Why it matters: Customer retention analytics per cohort show whether changes to products, emails or offers help. A store-wide rate mixes old and new customers and moves too slowly to tell.
The report shows
90-day repurchase rate per monthly cohort.
You act
If repurchase rates fall for recent cohorts, review the post-purchase emails and product quality.
First-order cohorts · vs last year
04 · You ask
Why it matters: Every step in a product range loses customers. Knowing the step with the largest drop shows where one offer or reminder brings back the most orders.
The report shows
Customers at each step and the drop-off between them.
You act
Find the step where most customers stop and add an offer or a reminder right there.
Starter set customers since January
Common questions
Help center
Profitario already knows what you sold: your orders come in from Shopify on their own. What it cannot know is what those orders cost you.
Read articleCosts and expensesType what you pay for one unit of a product, and Profitario deducts it from every order that contains the product.
Read articleSettingsProfit rules decide, per payment status of an order, whether its revenue counts and which of its costs are deducted. Most stores keep the defaults.
Read articleNo credit card required. Free plan available forever.
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