Revenue down to net profit in accounting order, by period, with margins, acquisition metrics and period comparison.
How it helps
Shopify reports show sales, but not what is left after product costs, shipping, fees, ads and overhead. This Shopify profit and loss statement puts every one of those lines in accounting order, an ecommerce income statement that store owners and their accountants can read without a spreadsheet.
Variable costs come off first: product costs, shipping, transaction fees and ad spend. What remains is the contribution margin of your Shopify store, the money each period of sales adds toward fixed costs and profit. When it is thin, you know growth alone will not fix the bottom line.
Every line sits next to the previous period with the change in amount and percent. If revenue grew 20% and net profit 3%, the cost ratio that grew with it is one row away, so you can act on the cause instead of the headline.
CAC (ad spend per new Shopify customer), ROAS, new and returning customers and AOV sit below the profit lines. You see in one place whether new customers pay back on their first order or depend on repeat purchases, which decides how hard you can push ad spend.
Features
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September · accounting order
Revenue, net sales, gross profit, contribution margin and net profit, line by line, with every line expandable.
September vs August
Every line next to the previous period, with the change in amount and percent.
Contribution margin by month
Gross, contribution and net margin, each cost as a share of revenue, and the dispute rate.
$0.00
0.0×
$0.00
0%
CAC, ROAS, new and returning customers, AOV and items per order in the same statement.
Monthly profit by revenue
Contribution margin against fixed costs
Contribution margin covers fixed costs from $117k of revenue a month. Every dollar above that adds 24 cents of profit.
In the report: Contribution margin line
Example: $28k of fixed costs a month and a 24% contribution margin.
Questions it answers
01 · You ask
Why it matters: Revenue growth hides a thin margin. If each sale leaves little after variable costs, more ads and more orders add work but barely any profit.
The report shows
Contribution margin after product, shipping, fees and ads, per period.
You act
If contribution margin is thin, every extra sale adds little. Fix unit costs before scaling ads.
September · after variable costs
02 · You ask
Why it matters: Profit that lags behind revenue usually means one cost grew faster than sales. Without the comparison it shows up months later as a cash problem.
The report shows
Revenue and net profit growth against the previous period.
You act
If revenue grew and profit did not, find the cost ratio that rose with it.
Change since April
03 · You ask
Why it matters: If a new customer costs more than the margin on their first order, every acquisition is a loan that only repeat purchases pay back.
The report shows
Ad spend divided by new customers, per period.
You act
Hold CAC below the margin a customer brings in their first order, or plan for repeat purchases to cover it.
Ad spend / new customers · monthly
04 · You ask
Why it matters: A month-by-month statement is what an accountant, partner or investor asks for first. Building it by hand from exports takes hours and goes stale fast.
The report shows
Every line per month, with a total column.
You act
Send the month-by-month statement to your accountant or investors instead of building one.
Month by month · Q3
Common questions
Help center
Operating expenses are the costs of running your business that do not belong to a single order: rent, salaries, bookkeeping, insurance, a one-off photo shoot.
Read articleCosts and expensesOperating expenses lower your Net Profit. This guide shows the row or report that holds them on each page.
Read articleSettingsProfit rules decide, per payment status of an order, whether its revenue counts and which of its costs are deducted. Most stores keep the defaults.
Read articleCosts and expensesOrder tax is the sales tax or VAT contained in what your customers pay. It is not your money, so Profitario deducts it from revenue before it calculates profit.
Read articleCosts and expensesA product cost is what you pay for one unit of an item you sell. Profitario deducts it from every order, so your profit is only right once your products have…
Read articleNo credit card required. Free plan available forever.
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