Sales, discounts, refunds, costs and margin for every product and variant, next to stock levels and sales velocity.
How it helps
A bestseller by revenue can be a weak earner once discounts, refunds and product costs come off. The Products report shows Shopify profit per product and variant, with sales, costs, margin, returns and stock side by side, so you decide what to advertise, reprice or reorder on profit.
Gross profit and margin are calculated from net sales, after discounts and refunds, minus the product cost that applied on each order date. Sorting by profit instead of revenue shows which products carry the store and which only add volume.
Units refunded and restocked sit next to units sold, so the product return rate in your Shopify store is visible per item. A high return share points to sizing, quality or listing problems, and those are better fixed before more traffic goes to the product.
Sales velocity over 7 and 30 days, days of stock left and inventory value show what is about to sell out and what ties up cash. You reorder the winners in time and stop buying stock that sits.
Features
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Last 30 days
121 sold
152 sold
96 sold
150 sold
Net sales, product costs, gross profit and margin for every product and variant, sortable by any column.
Units sold and refunded
Units refunded and restocked per product next to units sold, so return-heavy items stand out.
Standing Desk Pro · 4.1 sold / day
Units sold per day, days of stock left and inventory value, so you see what sells out and what sits.
Standing Desk Pro · 121 orders
Open a product to see every order that contains it, with the profit on each.
Products by margin and sales
Units sold per day, bubble size is stock value
Margin against units per day splits the range into winners, potential, volume and products to cut.
In the report: Profit and margin per product
Example: 8 products of a home goods store.
Questions it answers
01 · You ask
Why it matters: Ad budget follows bestsellers by default. If the bestseller is not the best earner, more spend grows revenue while profit stays flat.
The report shows
Gross profit and margin per product and variant.
You act
Put ad budget behind the products that keep the most profit, not the ones that sell the most.
Last 30 days · top 4 products
$31.6k
Gross profit
02 · You ask
Why it matters: A high-volume product with a thin margin takes the same stock, shipping and support as a profitable one. Small price or cost changes there move total profit the most.
The report shows
Revenue and margin side by side, so high volume with a thin margin stands out.
You act
If a bestseller barely makes money, raise its price, bundle it or renegotiate its cost.
#2 by revenue · 152 sold in 30 days
Supplier-$148.00
Gateway-$7.55
Meta-$29.0003 · You ask
Why it matters: Running out of a top product stops sales and wastes the ads pointing at it. Days of stock turns that risk into a date you can plan around.
The report shows
Days of stock at the current sales velocity.
You act
Reorder before it runs out, and check lead times for the products with the fewest days left.
At the last 30 days' sales speed
36 in stock · 4.1 sold a day
109 in stock · 3.2 a day
254 in stock · 5.1 a day
600 in stock · 5 a day
04 · You ask
Why it matters: Returns cost the shipping both ways, the handling and often the product. A product with a high return share can lose money even with a good headline margin.
The report shows
Units refunded and restocked next to units sold.
You act
Check the product page, sizing or quality of items with a high return share before advertising them.
Last 30 days · refunded and restocked
Common questions
Help center
Type what you pay for one unit of a product, and Profitario deducts it from every order that contains the product.
Read articleCosts and expensesA product cost is what you pay for one unit of an item you sell. Profitario deducts it from every order, so your profit is only right once your products have…
Read articleCosts and expensesCost coverage tells you how much of your business already has a product cost. An order without a product cost shows too much profit, so the goal is to cover…
Read articleCosts and expensesAn order can have several costs for the same item at once: the cost you saved on the Product Costs page, the amount your supplier charged, and a cost you…
Read articleCosts and expensesWith many products, a spreadsheet is faster than typing costs one by one. Download a template with all your variants, fill in the costs in Excel or Google…
Read articleNo credit card required. Free plan available forever.
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