Your margins, order value, ad efficiency and refunds next to stores in the same category and price range. Based on real order data, refreshed daily.
How it helps
Published ecommerce benchmarks mix every kind of shop, so they say little about yours. Shopify benchmarks in Profitario compare your margin, ROAS, refunds and order value with stores in your category and price range, anonymously.
Each metric shows your percentile rank against your peer group, a Shopify store comparison that published averages cannot give you. A 2x ROAS can be weak in one category and strong in another, and the rank tells you which.
Every metric has its own benchmark, from average order value to refund rate. Where you trail the median, the report shows what closing the gap is worth per month at your current volume, so you start with the change that adds the most profit.
Order volume by hour and weekday next to similar stores shows when your market buys, and with it the best time to run ads, launch products and send emails.
Features
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Fashion & Apparel · $55-110 orders
Order margin
33%
Order value
$68
ROAS
2.1×
Returning
28%
Percentile rank for margin, order value, ROAS, refunds, returning customers and more, against stores in your category and price range.
If you reach the peer median
Where you trail the median, and what closing each gap is worth per month at your current volume.
Orders by hour, indexed
Order volume by hour and weekday next to stores like yours, so you know when your market buys.
Order margin across the peer group
No store names or order counts. Your numbers only appear inside group ranges, and you only see the ranges of others.
Refund rate
Your store inside the peer ranges, 214 stores
Refunds sit in the bottom quarter of 214 similar stores. The peer median is 4.1%.
In the report: Percentile rank per metric
Example: a fashion store with a 6.8% refund rate.
Questions it answers
01 · You ask
Why it matters: A margin can feel fine and still sit well below similar stores. Without a comparison, you may accept a pricing or cost problem as normal.
The report shows
Your percentile against stores in the same category and price range.
You act
If you sit in the bottom half, look at product costs and shipping before chasing more revenue.
Order margin · 214 stores, $55-110 orders
02 · You ask
Why it matters: If the whole category runs at a low ROAS, cutting ads would cost sales without fixing anything. If only your store is low, the ads need work.
The report shows
Your blended ROAS next to the peer median, per platform.
You act
If the whole category runs at a low ROAS, compete on order value and repeat purchases instead of bids.
Blended 2.1× · peer median 2.4×
Google Ads
Meta Ads
TikTok Ads03 · You ask
Why it matters: Time and budget are limited. Ranking gaps by their value in money shows which improvement pays back first.
The report shows
Each gap to the median, valued per month at your current volume.
You act
Start with the gap worth the most per month.
Value of reaching the peer median
+$3,890
Per month
04 · You ask
Why it matters: Spend and launches work better when your market is buying. Knowing the peak hours and days stops budget from going out when demand is low.
The report shows
Order share by weekday and hour next to your peer group.
You act
Schedule launches, emails and budget increases for the hours and days your market buys most.
Weekday × time of day · you vs peers
Common questions
Help center
Benchmarks compares your store with similar stores: where you rank on nine metrics, whether a slow week is yours or the whole market's, and how much profit…
Read articleBenchmarksOn your first visit, Benchmarks shows what the report contains, then asks two questions: what your store sells, and which countries your customers are in.
Read articleBenchmarksBenchmarks compares your store with a peer group: stores in the same category with a similar average order value.
Read articleBenchmarksThe bar near the top of Benchmarks shows your profit of the last 30 days and how much each month you would add by reaching the typical store in your peer group.
Read articleBenchmarksTwo cards at the bottom of Benchmarks compare your advertising with other stores: your blended ad efficiency day by day over the last 12 months, and your ROAS…
Read articleNo credit card required. Free plan available forever.
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