Every order with a code, split by code: net sales, the discount it cost, new customers and the profit left after product costs. Built from your Shopify orders, nothing to connect.
How it helps
A code that sells a lot can still lose money: the discount comes off the price, the product costs stay the same, and many of the buyers would have ordered anyway. This Shopify discount code report follows every code from net sales to profit and shows who used it.
Each code shows net sales, the discount given and the contribution profit after product costs, shipping and fees, next to orders without a code. Discount code profitability becomes a number you can compare, not a guess from revenue.
The share of first orders tells you whether a code wins new customers or mostly gives regulars money back. A welcome code with 90% new customers and a sale code used by returning buyers look the same in revenue, and very different here.
Influencer, email, partner and one-off codes add up as groups, so influencer discount code tracking works even with hundreds of unique codes. Products sold with discount codes show where the margin goes.
Features
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Last 30 days · 1,180 orders with a code
Net sales, discount given, margin and profit for each code, with the change against the previous period and the orders without a code next to it.
Suggested groups · last 30 days
Creator, email, partner and one-off codes added up as groups. Suggested groups are found in your codes, and you can add your own patterns.
LENA15 · net sales since first use
Orders by weekday and hour, and how fast a code's sales fade after its first use, so you know when a code does its work.
Share of each product's sales
SPRING20 · 41%
WELCOME10 · 38%
LENA15 · 44%
FREESHIP · 52%
How much each product depends on codes, its margin with a code against full price, and which code groups sell it.
Profit a month per code
New = share of first orders
Profit a month
$26,265
New customers
704
Codes running
4
SPRING20 leaves $17.40 per order against $31.80 without a code, and only 22% of its buyers are new. WELCOME10 brings 88% new customers.
In the report: Codes table with the No code row
Example: 4 codes and 1,180 code orders a month in a home textiles store.
Questions it answers
01 · You ask
Why it matters: Revenue makes every code look good. Profit per order next to orders without a code shows which promotions earn their discount, the core of discount code profitability.
The report shows
Profit, margin and the share of new customers per code, next to orders without a code.
You act
Keep the codes that win new customers at a margin you can live with, and retire the ones that only discount regulars.
Profit per order · last 30 days
2,410 orders · 43% margin
212 orders · 38% margin
486 orders · 41% margin
318 orders · 29% margin
02 · You ask
Why it matters: Creator deals are usually judged on the number of uses. Adding up a creator's codes as one group and reading the profit they leave is the fair basis for renewing or ending a deal, and makes influencer discount code tracking a monthly routine.
The report shows
All codes of one creator or partner added up as a group, with the profit they left.
You act
Compare the group against your other channels on profit per order, not on revenue, before renewing the deal.
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03 · You ask
Why it matters: Products that only sell with a code hide a pricing problem. Seeing the discount code margin per product tells you where a smaller discount or a new price works better than another sale.
The report shows
The share of each product's sales with a code and the margin it gives up.
You act
If a product sells mostly with a code, test a smaller discount on it or leave it out of site-wide codes.
Last 30 days · share of each product's sales
04 · You ask
Why it matters: Most codes do their work in the first days. Knowing when sales fade tells you how long to run a promotion and when it starts to give margin away.
The report shows
Sales by day since first use and the day half of them were in.
You act
If half the sales come in the first two days, send the code when your customers buy, and end it before it only gives margin away.
SPRING20 · net sales by day since first use
Common questions
Help center
Type what you pay for one unit of a product, and Profitario deducts it from every order that contains the product.
Read articleCosts and expensesA product cost is what you pay for one unit of an item you sell. Profitario deducts it from every order, so your profit is only right once your products have…
Read articleCosts and expensesAn order can have a shipping cost from several places: a cost you typed on the order, a carrier or label, the amount the customer paid, and your shipping rules.
Read articleSettingsProfit rules decide, per payment status of an order, whether its revenue counts and which of its costs are deducted. Most stores keep the defaults.
Read articleNo credit card required. Free plan available forever.
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