Attribution
Which ads and channels your orders came from: models, UTM tracking and the pixel.
18 articles
How Ad Spend Is Attributed to OrdersHow the daily spend of a campaign is shared out over the orders it earned, and how to see the ad spend behind one order, product or country.
How Orders Are Sorted Into Channels and Matched to CampaignsThe visits Profitario knows for each order, the rules that put an order in Paid ads, Email, Organic search or Direct, and how a click is matched to a campaign and an ad.
ROAS, POAS and Platform Numbers in AttributionEvery column of the Marketing Attribution report, why POAS beats ROAS for decisions, and why Profitario and the ad platforms report different numbers.
Attribution Models and Click WindowsHow First click, Last click and Linear share an order between ad clicks, and what the click window changes. Try both on an example journey.
The Marketing Attribution ReportWhich ads, channels and campaigns your orders came from, and what each one earned after costs and ad spend.
Attribution TroubleshootingOrders in Direct, No campaign match, Broken UTMs or Not attributed, campaigns without orders, and gaps to Meta or Google, by symptom with the fix.
Limit the Pixel to Your Domains or Turn It OffTwo settings of a running pixel: the domains it accepts events from, and the switch that turns it off again.
Why Is the Pixel Not Recording?Find the symptom you see below. Each one names the cause and the fix. The status of a store on the Attribution page tells you where to start.
The Attribution Page and the Profitario PixelThe Profitario pixel records the visits to your storefront and connects each order to the ad clicks that came before it.
Add UTM Parameters to Google AdsSet one Final URL suffix for your whole Google Ads account so Profitario matches every order to its campaign and ad, Performance Max included.
Add UTM Parameters to Meta AdsPaste one line of URL parameters into your Facebook and Instagram ads so Profitario matches every order to the exact ad.
Add UTM Parameters to Microsoft AdsSet one Final URL suffix for your whole Microsoft Advertising account so Profitario matches every order from Bing to its campaign and ad.
Add UTM Parameters to Pinterest AdsAdd URL parameters to your Pinterest ads so Profitario matches every order to its campaign and the exact ad.
Add UTM Parameters to Snapchat AdsAdd URL parameters to your Snapchat ads so Profitario matches every order to its campaign and the exact ad.
Add UTM Parameters to TikTok AdsAdd URL parameters to your TikTok ads' destination URL so Profitario matches every order to the exact ad.
Turn On the Profitario PixelThe pixel is turned on per store, on the Attribution page. A store needs one Shopify permission first, which you approve in your Shopify admin.
Tag Your Ad Links for AttributionCopy-ready URL parameters for Meta, Google, TikTok, Pinterest, Snapchat, Microsoft and email, where to paste them, and how to check they work.
What the Pixel Changes in Your ReportsThe pixel records the visits to your storefront, with the complete link of every visit. That gives Profitario more and better data to decide which campaign…